A Short Drive to Extraordinary

Great River Road Voted #1 Best Scenic Drive in America — Discover the West Coast of Wisconsin 

Voted the #1 Best Scenic Drive by USA TODAY, the Great River Road winds along the Mississippi River for 3,000 miles through 10 states. One of its most picturesque stretches? The West Coast of Wisconsin, where charming river towns, scenic overlooks, and outdoor adventures await.

Discover our magical landscape of bluffs, water and quaint villages while experiencing memorable shopping, lodging, food and unforgettable events

Located on the shores of Lake Pepin, one of Nature’s great works of Art!  
Experience the delightful Villages of Bay City, Maiden Rock, Stockholm, Pepin, and Nelson.
located on the Wisconsin Great River Road. 
* * An All American Road * *