Last updated: 6/06/25

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West Coast of Wisconsin (“we,” “us,” or “our”) operates the [https://www.thewestcoastofwisconsin.com website] (the “Service”).

This Privacy Policy explains how we collect, use, and protect your personal data when you use our Service, as well as your choices regarding that data. By using our website, you agree to the terms outlined in this policy.

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1. Information We Collect
We may collect the following types of information when you visit our website or interact with us:

• Personal Information (e.g. name, email address) if you fill out a form, subscribe to our newsletter, or enter a contest or giveaway.

• Non-Personal Information such as browser type, device, IP address, and pages visited—collected via cookies or analytics tools to improve website functionality.

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2. How We Use Your Information
We may use your information to:

• Send you tourism-related updates and newsletters (if you opt in)

• Respond to inquiries or requests

• Improve user experience on our site

• Promote local events, businesses, and destinations

• Run promotions, surveys, or contests

• Contests, sweepstakes, or giveaway: By entering a sweepstakes, you confirm that you are at least 18 years old and agree to the collection and use of your personal information (such as your name and email address) for administering the contest and sending occasional promotional messages from the partner named in the sweepstakes. Your data will be managed in accordance with our Privacy Policy, and you may unsubscribe at any time. We do not sell your personal information. Under GDPR and CCPA, you have the right to access, delete, or request a copy of your data.

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3. Sharing Your Information
We do not sell your personal information. We may share it with trusted partners (e.g. email service providers) only as necessary to operate our services or fulfill requests.

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4. Cookies & Tracking Technologies
Our website may use cookies to enhance your browsing experience. You can choose to disable cookies in your browser settings.

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5. Third-Party Links
Our site may contain links to other websites. We are not responsible for the content or privacy practices of those sites. Please review their policies individually.

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6. Data Security
We take reasonable steps to protect your personal data but cannot guarantee 100% security due to the nature of the internet.

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7. Your Choices
You can unsubscribe from emails at any time by clicking the unsubscribe link at the bottom of our messages.

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8. Children’s Privacy
This website is not intended for children under 13, and we do not knowingly collect personal information from them.

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9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected here with a new effective date.

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8. Contact Us
For questions about this Privacy Policy, contact us at: https://www.thewestcoastofwisconsin.com/contact-us